As the family travel market continues to gain momentum, “Hotel + IP” collaborations have become an important direction for industry innovation. in Dec 2025, the joint strategic launch ceremony of the “Meet Dongshan · Fun with Coati” collaboration between the Coati baby care brand and Zhangzhou Dongshan Yuehua Hotel was successfully held at Yuehua Hotel on Dongshan Island.
This collaboration marks not only the official announcement of a brand partnership, but also a vivid preview of how hotel experiences and IP content can be seamlessly integrated into family-friendly travel scenarios.
The event brought together representatives from both parties, business partners, family and parenting KOLs, as well as fan families, all gathering to witness the beginning of a holiday experience centered on fun, companionship and shared moments.
During the strategic release session, leaders from both sides delivered speeches outlining the vision, long-term value and future development of the collaboration. The highlight of the event was the global debut of the co-branded offerings, including the specially designed “Yuehua × Coati Themed Family Room”, a range of customized merchandise such as bedding, slippers and baby care amenities, as well as a creatively designed co-branded afternoon tea set.
With the official activation of the Coati-themed installation, the joint strategy was formally launched.
Looking ahead, between the sea and the island, Coati and Yuehua Hotel will continue to create warm, joyful holiday experiences for families, bringing more stories of happiness, companionship and unforgettable memories to life.
