It's no surprise that fragrance dominated dollar sales growth in Q1 2025 across U.S. mass (up 8%) and prestige (up 4%) beauty, per Circana; prestige results were powered by minis and travel size sets, which allowed the gift set sector to rise 45% in the period.
Clearly, value is front-of mind, reflecting behavior in earlier periods, in which affordable body sprays and sets drove notable gains.
Similar to earlier quarters, eau de parfums, parfums and other high-concentration fragrances had the "greatest impact on growth."
From Global Cosmetic Industry
