"Oil-based skincare" has emerged as China's most popular skincare concept after "morning vitamin C + evening retinol" regimens. This approach emphasizes using lipid-based formulations (primarily natural/synthetic oils structurally similar to skin's natural lipids) to maintain and repair cutaneous and follicular health.
Positioned as a universal solution for new market opportunities, the term has become:
A high-frequency keyword in domestic beauty advertisements
The driving force behind facial oil market expansion (e.g. LAN brand's patented oil technologies)
The "oil-based skincare" trend is currently spearheaded by the Asia-Pacific region, where its alignment with Traditional Chinese Medicine (TCM) and Ayurvedic principles has driven explosive growth in China and India:
China dominates facial oil markets with 22% CAGR (53B RMB market in 2024)
India leverages centuries-old hair oil traditions to lead scalp-care innovations
Regional Variations
Korea: "Oil ampoules" combine lightweight textures with high potency
Japan: Water-lock techniques using camellia/rice bran oils reflect minimalist aesthetics
West: Gradual adoption through hybrid formulations
Product Form and Function Diversification As Below:
