"Whole-body deodorants are trending in the U.S.," a recent Forbes headline proclaimed.1 "In 2018, Lume launched a series of products designed for ‘pits, privates and beyond.’ … This spring [2024], legacy brands jumped on board. Since the start of this year, Secret, Dove, Old Spice and Native have launched whole-body deodorants which consumers can apply as sticks, sprays and creams," Forbes added.
It’s true. Google Trends shows that searches related to whole body deodorants, including Dove, Old Spice, SheaMoisture, Lume, Secret and others, more than quadrupled from January 21 to February 17, 2024.
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