Unilever to Acquire Dr. Squatch, Expanding Footprint in Men’s Personal Care
Unilever has signed an agreement to acquire men’s personal care brand Dr. Squatch from private equity firm Summit Partners, marking a strategic move into premium, natural grooming products.
The acquisition strengthens Unilever’s position in the men’s personal care segment, particularly in high-growth, digitally native brands with premium positioning. As demand for natural, purpose-driven products increases, Dr. Squatch brings both product innovation and a digitally engaged consumer base to Unilever’s portfolio.
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