THE WHAT? A new government-backed certification scheme now allows New Zealand cosmetics brands to sell in China’s offline retail market without animal testing.
THE DETAILS New Zealand has introduced a certification programme enabling cosmetics exporters to obtain a Government-issued Good Manufacturing Practice (GMP) certificate compliant with China’s regulatory standards for non-animal-tested products. Developed in partnership with International Accreditation New Zealand (IANZ) and the Ministry of Business, Innovation and Employment (MBIE), the scheme offers brands a pathway into China’s traditional retail space—previously accessible only through cross-border e-commerce channels.
To qualify, manufacturers must undergo an independent GMP audit by IANZ. Once approved, MBIE issues a compliance certificate officially recognized by Chinese authorities. Importantly, New Zealand’s domestic ban on animal testing for cosmetics remains in effect.
THE WHY? The certification removes a longstanding barrier for New Zealand’s cruelty-free beauty sector, granting physical shelf access in one of the world’s most valuable markets—estimated to be worth NZ$200 million. It marks a critical step for indie and established Kiwi brands aiming to grow their footprint in China beyond online-only sales.
Source: mbie.govt.nz
